The short answer
I have hired a few people but still do all the marketing myself. What now?
This stage is neither solo nor staffed. You have enough crew that the jobs get done and not enough structure that anything runs without you. Marketing is the first thing worth outsourcing rather than hiring for, because a first marketing hire at this size usually costs more than it returns.
This is you if
You have crew, but sales and marketing still run through you
Payroll is fixed and your revenue is not
A slow fortnight is genuinely stressful now
You are turning work down some weeks and chasing it others
You are somewhere else if
You are still working solo
You already have someone owning lead generation
See Leadership Team In Place →
The bottleneck
FIXED COSTS MEET VARIABLE DEMAND. THAT IS THE WHOLE PROBLEM.
Growth stalls here more often than at any other stage, and almost never because the work is bad.
01
Demand is lumpy and payroll is not.
Feast and famine is survivable when it is just you. With crew on the books, two slow weeks becomes a genuine cash problem.
02
You are still the only salesperson.
Every quote, every follow-up, every negotiation runs through you. That caps growth at your personal capacity no matter how many vans you buy.
03
Nobody is following up.
Quotes go out and nothing happens. At this size the single fastest revenue gain is usually structured follow-up on estimates you have already given.
04
You cannot forecast, so you cannot hire.
Without a predictable pipeline every hire feels like a gamble, so you stay understaffed and cap your own ceiling.
What changes
MAKE LEAD FLOW AS PREDICTABLE AS PAYROLL.
01
Google Ads
A volume dial you can turn up the week the schedule looks thin.
Learn more →
02
SEO
The baseline demand that means you are never starting from zero.
Learn more →
03
Social Reputation
Follow-up and review capture that stops running through your inbox.
Learn more →
04
Business Coaching
Fix pricing and close rate, not just the number of leads.
Learn more →
Trusted by 2,500+ home service companies
Video & graphics
OWNERS WHO WERE AT THIS EXACT STAGE.
Match the stage, not just the trade. A $10M operator does not speak to a solo owner.
Testimonial — owner at this stage
45–75s. Named owner, trade and city on screen. PLACEHOLDER
Testimonial — owner one stage further on
45–75s. Cut a 9:16 version for paid social. PLACEHOLDER
Testimonial — what changed first
45–75s. Google review screenshot as fallback. PLACEHOLDER
What we do at this stage — 90s
Michael explaining the plan for this stage specifically. PLACEHOLDER
The stage ladder — where this page sits
Five stages, current one highlighted. Links to the other four. PLACEHOLDER
Placeholders only. Every slot needs a real asset before launch: MP4 hosted on YouTube (unlisted where required) with a poster frame exported at 1600×900, plus captions burnt in for silent autoplay. Nothing here ships with borrowed proof from another trade or market.
GROWING TEAM QUESTIONS.
How do I keep growing without everything landing on me personally? +
Outsource the work that is repeatable and measurable before you hire for it. Marketing qualifies on both counts.
Is it time to hire someone for marketing, or is outsourcing the smarter move right now? +
At this size, outsourcing usually. A single in-house hire rarely covers website, SEO, ads and reviews competently.
What comes after this, when do I actually get to step back? +
When there is a leadership layer, not just crews. That is the Leadership Team stage, and it is a different set of problems.
MAKE THE NEXT HIRE FEEL LIKE MATHS, NOT A GAMBLE.
Free market breakdown for your trade and your territory. Real numbers, real competitors, no pitch until you ask for one.