Google Ads / SEM
YOU OWN THE ACCOUNT. WE JUST MAKE IT PERFORM.
Paid search built on buyer-intent keywords, managed by a team with nothing to hide — because the account was never ours to begin with.
The short answer
How much does Google Ads cost for a home service business?
Two numbers, and they are separate. Your ad spend goes straight to Google from your own account, so you set it and you keep it. Our management fee is flat — it does not move when your spend does. The exact fee depends on which services you run; the structure does not change.
Total ownership
ONE PRICE. ANY BUDGET. YOUR ACCOUNT, ALWAYS.
Our management price does not change whether you spend fifty dollars or fifty thousand.
01
It is your account from day one.
We manage it, you keep it. If we ever part ways you walk out with the history, the data, and the learning intact.
02
Flat fee removes the conflict of interest.
Percentage pricing means your agency earns more every time it tells you to spend more. Ours does not change either way.
03
Built around the calls you are missing.
We target the exact terms people search right before they call, not broad terms that pad impressions.
04
Missed-call tracking built in.
Every campaign ties back to the calls it actually generated — including the ones nobody answered, which is usually the most expensive number on the page.
What's included
HOW IT ACTUALLY RUNS.
01
Account ownership
It's your account from day one. We manage it — you keep it.
02
Any monthly spend
Our management price doesn't change whether you spend $50 or $50,000.
03
Bundled management
Included with most digital marketing packages — no separate line item.
04
Buyer-intent keywords
The exact terms people search right before they call, not vanity traffic.
05
Call tracking
Every campaign ties back to the calls it generated, answered or not.
06
Shared dashboard
You see the same dashboard we do — spend, cost per booked job, and everything between.
Trusted by 2,500+ home service companies
Video & graphics
SEE THE SERVICE RUNNING, NOT DESCRIBED.
One explainer, three client outcomes, one screenshot of the real thing.
Testimonial — client on this service
45–75s. Named owner, trade and city on screen. PLACEHOLDER
Testimonial — second client, different trade
45–75s. Cut a 9:16 version for paid social. PLACEHOLDER
Testimonial — result after 90 days
45–75s. Google review screenshot as fallback. PLACEHOLDER
This service explained — 2min screen record
Real account walkthrough with client data blurred. PLACEHOLDER
CCS Connect dashboard screenshot
Live dashboard view. Blur client names and spend figures. PLACEHOLDER
Placeholders only. Every slot needs a real asset before launch: MP4 hosted on YouTube (unlisted where required) with a poster frame exported at 1600×900, plus captions burnt in for silent autoplay. Nothing here ships with borrowed proof from another trade or market.
The rest of the stack
NOTHING HERE IS SOLD ALONE.
World-Class Websites
Sites built to book jobs, not win design awards.
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SEO
Rank on Google — and get cited by AI answer engines.
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Social Reputation
The review engine that closes before you call.
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Business Coaching
A fractional growth team, not another vendor.
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Service Add-Ons
City pages, landing pages, paid social.
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GOOGLE ADS QUESTIONS.
How much should I actually be spending on Google Ads for my industry? +
In a competitive metro we commonly recommend starting around $3,000 to $4,000 a month — enough to buy real reach and enough data to make decisions from. That is a starting point, not a rule. The right number moves with your market, service area, competition, goals and how many jobs your team can actually take. That spend goes to Google from your own account, not to us.
Why does my management fee keep going up as my budget grows? +
Because most agencies charge a percentage of spend, which quietly penalises you for scaling. Ours is a flat monthly fee.
What's actually included in Google Ads management, versus just running ads? +
Account build, keyword and negative management, landing-page alignment, call tracking, and a shared dashboard showing cost per booked job rather than cost per click.
Do you also handle Google Local Service Ads, or only regular Google Ads? +
Both. Local Service Ads are usually the faster of the two — pay-per-lead channels can start producing opportunities soon after the account is active and eligible, which makes them useful while longer-term work builds. Depending on the market we may also look at Yelp, Angi or Thumbtack. Those can carry thinner margins or lower lead quality, so they get watched rather than left running.
GET YOUR FREE MARKET SHARE BREAKDOWN.
We will show you exactly how much demand exists in your service area — and how much of it your competitors are taking from you.