The short answer
How do I show ownership that marketing spend is actually working?
With numbers you did not have to assemble yourself. One dashboard covering spend, leads and cost per booked job, exportable for an owner or board meeting, updated without you chasing anyone for it.
This is you if
A GM or operations lead runs the day to day
Decisions get made from reports, not instinct
You need marketing to behave like every other department
Someone has to defend this budget to an owner or a board
You are somewhere else if
The owner still makes every call personally
You are managing several locations or brands
See Multi-Location / Franchise / PE-Backed →
The bottleneck
MARKETING IS THE ONLY DEPARTMENT WITHOUT A DASHBOARD.
You can see labour, materials, and fleet in real time. Then marketing hands you a PDF of impressions.
01
You cannot manage what nobody measures.
Every other function reports weekly against a target. Marketing reports monthly on metrics that do not connect to revenue.
02
Nothing is documented.
The knowledge lives in an account manager’s head. When they leave, so does your programme, and you restart from nothing.
03
Forecasting is a guess.
Without a reliable cost per booked job you cannot model next quarter, so growth targets get set by hope rather than arithmetic.
04
Nobody owns the number.
When leads dip, the agency blames the market and the market blames the agency. Accountability has to sit somewhere specific.
What changes
MARKETING THAT REPORTS LIKE EVERY OTHER DEPARTMENT.
01
Business Coaching
Cadence, targets, and accountability — not a monthly slide deck.
Learn more →
02
Google Ads
Cost per booked job as the reported metric, tracked weekly.
Learn more →
03
SEO
Documented, transferable, and not dependent on one person.
Learn more →
04
World-Class Websites
Tracking and attribution built in rather than bolted on afterwards.
Learn more →
Trusted by 2,500+ home service companies
Video & graphics
OWNERS WHO WERE AT THIS EXACT STAGE.
Match the stage, not just the trade. A $10M operator does not speak to a solo owner.
Testimonial — owner at this stage
45–75s. Named owner, trade and city on screen. PLACEHOLDER
Testimonial — owner one stage further on
45–75s. Cut a 9:16 version for paid social. PLACEHOLDER
Testimonial — what changed first
45–75s. Google review screenshot as fallback. PLACEHOLDER
What we do at this stage — 90s
Michael explaining the plan for this stage specifically. PLACEHOLDER
The stage ladder — where this page sits
Five stages, current one highlighted. Links to the other four. PLACEHOLDER
Placeholders only. Every slot needs a real asset before launch: MP4 hosted on YouTube (unlisted where required) with a poster frame exported at 1600×900, plus captions burnt in for silent autoplay. Nothing here ships with borrowed proof from another trade or market.
GENERAL MANAGER QUESTIONS.
How do I show ownership that this marketing spend is actually working? +
A shared dashboard tracking cost per booked job, not impressions. Exportable, so you are not rebuilding it before every owner meeting.
Can I get clean, exportable reporting for owner or board meetings? +
Yes. That is the format the reporting is built in.
PUT A NUMBER ON MARKETING AND HOLD IT TO ACCOUNT.
Free market breakdown for your trade and your territory. Real numbers, real competitors, no pitch until you ask for one.