EVERYTHING YOU WOULD ASK ON THE CALL.

The first thirty days are about establishing trust, not about output. Two things decide whether a marketing relationship works: trust and capability. If you do not trust us, it does not matter how well we perform — the first time something goes wrong, our capability gets blamed. And if we perform and you still do not trust us, that does not work either. So the first month is spent building the relationship, agreeing what you are building and how you want to get there, and getting your account manager deep enough into your business to spend your budget well.

The ingredients. If you have owned your business more than a couple of years you already know it is a partnership — you give us the tools in the toolbox and we cook the dish you asked for. If you are not relying on us to produce at a high level, and not giving us the assets that let us produce at a high level, none of it works.

Michael built the framework while consulting for the largest franchise holdings company in the world. It was designed with volume in mind, then refined across fifteen years in home service.

Nothing you have to do. You connect QuickBooks Online, and optionally your CRM, your Google Ads and your Meta. From that point it is working. You can do a great deal with it, but you do not have to do anything for it to start.

The Google Ads media buyer working on your account. Not a coordinator, not a relay. Someone who has passed the Google Partners exams and understands home service, your trade specifically, and your goals. Closer to a fractional marketing manager than an account manager — they hold the tags, the lead generation, the attribution and the analytics you do not have time to get into.

It depends on two things: how often you want to, and how much we are running. Google, Meta and local SEO together needs a more frequent cadence than Google Ads alone. You get at least three communications a month, and every one of them carries a link to book time with your account manager.

Meetings are booked rather than cold-called, because your account manager is the person doing the work and is usually in an account. Booking a standing cadence means the time is genuinely yours instead of whoever happens to pick up.

Yes. Every ClickCallSell client gets CCS Connect — the aggregated data layer that answers questions about your business in real time and suggests what to do about what it finds.

Where you are and where you want to go, measured on your own established metrics — marketing, labour rates, admin rates. Daily, weekly and monthly: how many leads you needed and how many you got, how many jobs you had to complete and how many you completed, how much revenue you had to do today.

Getting reports out of AI is the easy part now. The hard part is the insight — what does this mean, and what can I do with it. So the software does not stop at telling you whether you are doing well. Net profit low, here are four or five items to look at. Labour rates off, here are three things to consider. It isolates where you are missing the mark and suggests how to close it.

That is one of the strongest parts of it. Set your previous twelve months, set a goal — ten, twenty, fifty, a hundred percent growth — and work through it step by step until you know what it will take. You come out with benchmarks: leads per day, jobs per day, revenue per day, shown against your actual performance every day. Let the math math.

It reads historical demand in your own business and gives you lead generation and content ideas from it — which services people were actually searching for at this point last year, and what to film for them.

It still happens, and we are working hard to stop it. There are two places to report it. Every daily, weekly and monthly email has a button at the bottom — tell us what you are seeing and where you think it came from. And the app has a support tab wired straight to Loom, so you can screencast the problem and support picks it up immediately.

After nearly a year running this software, most bad output traces back to inconsistent data entry rather than the model. When the same fact lives in QuickBooks, your CRM and your ad platforms with three different versions, the software has to look in multiple places, and that is where hallucination comes from.

Pick a source of truth. A customer clicks a Google ad after their neighbour referred them — that will be tracked as a Google ad click, but it is a referral. Do you let the CRM override it? Entirely your call. The point is that there has to be a North Star, so that you and we know where to look when we need the truth. Then be as accurate and as consistent as you can at the front end.

The first reason we say no is that we already have a client in your area. In major markets a protected radius is normally ten miles between two businesses, which removes the inevitable outcome where one of them does better than the other. The second reason is the first call itself — we ask a lot of detailed questions, and sometimes the answers make it clear this will not work.

The history of the business. What trade you are in, where you service, how many vehicles you run, where you are going, what your growth goals are, what you plan to spend on marketing, which channels you want to explore as you scale, and what you think that will take. It is as much us understanding who you are as an owner as it is anything else.

On the first call. It happens multiple times a week. Michael is probably one of the better salespeople for other agencies, because he knows who is good at what and would rather point you there than take the work.

Because we onboard clients expecting to be there for years, not months. Our churn is very low and lifetime value is very high, and that only holds if both sides are in it. Digital marketing is not all sunshine and rainbows — it takes work, commitment, teamwork, and a brand you are genuinely proud of.